We are an AI-driven, real-time auction platform designed exclusively for dealerships. BSM connects highline dealerships with a premium inventory of curated vehicles through fast-paced, engaging live auctions.

auction experience.
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Create Your Free Account and gain instant access to our exclusive live auctions for premium vehicles.
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Browse Our Curated Inventory to explore a regularly updated selection of vehicles available for live bidding.
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Join a Live Auction: Place bids in real time with our AI-driven auctioneer for a dynamic and engaging experience.
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Win and Confirm: When you win, you'll receive instant confirmation and details to finalize the purchase.
What's Included?

Exclusive, Live Dealer-to-Dealer Auctions:
Enjoy a private marketplace designed for highline dealerships.

Fast & Efficient:
Engage in transparent, high-energy bidding sessions.

Curated Vehicle Inventory:
Access an exclusive selection of vehicles tailored for highline dealerships.

Streamlined Logistics:
Seamless post-auction processes with integrated tools for arranging vehicle transportation.
Get Access
Why we're different?
AI-Powered Live Auctions
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Real-time, exciting, and transparent auctions with no delayed bidding wars.
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Exclusive Dealer Network: Participate in a closed, dealer-only marketplace.
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Inventory identification: Build your inventory from our curated selection of highline vehicles
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Secure & Scalable Technology: Built with industry-leading cross-platform technology for web, iOS, and Android.
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The brandspecificmarketplace.com application was built using a stable, secure and scalable cross platform technology enabling Web, iOS and Android. We are committed to security and privacy and have achieved penetration testing certification by a CREST accredited firm using the industry standard CVSS scoring system.
BrandSpecificMarketplace.com is led by a team with deep experience.
We have had success in Fortune 500, technology, and automotive including new and used car dealer brokerage, ownership, sales and operations.
Donny Gath is the Founder and CEO. He leads the overall vision and direction. He brings 30+ years in the luxury and exotic car industry including ownership, operations and tech space. He currently owns the largest digital marketplace in the U.S. for exotics encompassing three digital retail and wholesale platforms-Hitfigure, iLusso, and Exclusive Vaults with over 3,000 dealers currently using Hitfigure. He had previous dealer ownership in Lamborghini Pagani, and McLaren and over a decade of experience working in multiple levels at Ferrari and Maserati. Career exotic car sales transactions exceed $4B.
Alec Bartlett is the Co-Founder. He leads the live auction vision and requirements. He brings over 18 years of experience in the Highline Automotive Industry including ownership, development, sales and operations. As COO and Managing Partner of Hitfigure and iLusso, he has led both companies from start-up to the number one B2B and B2C buyer and seller of exotic cars in the U.S. including hundreds of thousands of online transactions and $3B+ in sales. He was also responsible for managing and growing exotic dealerships from start up to nationwide leaders including various leadership roles at Lamborghini, Pagani, Ferrari, and Maserati.