We are a digital, AI-driven Dealer-to-Dealer B2B platform helping Dealers capture new and used car sales market share across the customer journey as well as retrieve powerful market data and insights. We pioneer a subscription-based, closed online live auction service that funnels brand specific inventory back to the brand's dealerships at a significantly lower price and helps recapture vehicles sold outside of their network.
auction experience.
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Dealer receives off-brand trade-in and wants to sell quickly
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Seller Dealer lists off-brand trade-in on BSM in under 10 mins with key valuation information to be placed in weekly live auction
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Buyer Dealer is notified about weekly In-Brand Dealer Network auction schedule and receives reminders
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Buyer Dealer wins the bid! Seller dealer ships directly to Buyer Dealer
What's Included?
Recapture your brand from outside your network
Offer your trade-ins to a target audience of buyers
Closed-lane buying & selling
Simple, fair and engaging live online auctions
Get Access
We are only accepting applications from franchise stores that represent a brand. Apply now and BSM will review your qualifications.
RegisterWhy we're different?
Exclusive, closed lane auctions with the ability to sell all brands
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Quickly identify if a vehicle may qualify for CPO
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Ability to recapture the remaining lifecycle of your brand’s used vehicles that were sold outside of your network
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Engaging, proprietary AI driven live auction experience
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Build and benefit from a reputation as a trusted buyer or seller
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The brandspecificmarketplace.com application was built using a stable, secure and scalable cross platform technology enabling Web, iOS and Android. We are committed to security and privacy and have achieved penetration testing certification by a CREST accredited firm using the industry standard CVSS scoring system.
FAQ
Q: Do my vehicles need to be sent to an auction site?
A: No, the vehicles can stay at your dealership and be uploaded to the auction via web or the mobile app. The buyer and seller will arrange transportation.
Q: Who is responsible for transporting the vehicle?
A: The buyer is responsible for transportation. BSM has integrated services for fast and competitive options or buyers can set up their own transportation.
Q: Can BSM help with transportation?
A: Yes, BSM offers nationwide transporation at competitive prices. After purchasing a car, simply request a quote within the application and recieve an estimate within minutes.
Q: Does BSM handle the money in the transactions?
A: No, BSM will connect the buyer and seller at the end of an auction and include key contacts that they need to finish the transaction.
Q: Can I buy a vehicle that didn't meet the reserve?
A: Yes, if you are the highest bidder you will still be connected with the seller to negotiate a deal on vehicles where the reserve was not met. The seller will also have the convenient option to counter-offer within the BrandSpecificMarketplace.com platform.
Q: Do I have to pay for a third party condition report?
A: No, BSM uses an intuitive vehicle upload process that discloses all the important aspects of the vehicle along with a dealership reputation rating system.
Q: How do I earn the highest Dealership reputation rating?
A: To ensure you earn the best rating possible, all members have the opportunity to provide feedback after every transaction based on accuracy, buying, and selling.
BrandSpecificMarketplace.com is led by a team with deep experience.
We have had success in Fortune 500, technology, and automotive including new and used car dealer brokerage, ownership, sales and operations.
Donny Gath is the Founder and CEO. He leads the overall vision and direction. He brings 30+ years in the luxury and exotic car industry including ownership, operations and tech space. He currently owns the largest digital marketplace in the U.S. for exotics encompassing three digital retail and wholesale platforms-Hitfigure, iLusso, and Exclusive Vaults with over 3,000 dealers currently using Hitfigure. He had previous dealer ownership in Lamborghini Pagani, and McLaren and over a decade of experience working in multiple levels at Ferrari and Maserati. Career exotic car sales transactions exceed $4B.
Alec Bartlett is the Co-Founder. He leads the live auction vision and requirements. He brings over 18 years of experience in the Highline Automotive Industry including ownership, development, sales and operations. As COO and Managing Partner of Hitfigure and iLusso, he has led both companies from start-up to the number one B2B and B2C buyer and seller of exotic cars in the U.S. including hundreds of thousands of online transactions and $3B+ in sales. He was also responsible for managing and growing exotic dealerships from start up to nationwide leaders including various leadership roles at Lamborghini, Pagani, Ferrari, and Maserati.
Jason Mowery leads the platform strategy, customer experience, design, and development with 30+ years of experience including long term roles at KPMG and Verizon Wireless, he is a pioneer at the intersection of business, people, operations and technology and achieved the reputation for leading executives through ground-breaking initiatives that create value. He has delivered topline revenue and cost takeout of $350M+ as an Executive and $3B+ to clients as a Consultant. Clients include private equity, start-ups, and Fortune 500 with annual revenues ranging from $100K to $100B+
Recent Reactions
“Love how easy it is to use the tool. It's also much easier on the eyes than anything else out there - it has a modern feel”
“The live auction looks great the way it is—really like how it's so entertaining”
“Very simple, very easy vehicle upload process”
“I like that this is a LIVE auction rather than timed; it's a war of attrition in those other auctions”
“Love the CPO certification notices—I definitely like that!”